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How To Create A Homepage That Works
Want to know what the worst thing to say on a homepage is? "Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, what's the point in teaching them to suck eggs? Your website's homepage needs to contain much more important messages than a simple welcome statement or brief history to your company. Why has someone landed on your website in the first place? What problem are they looking to solve? What type of information do they seek? If your homepage doesn't convey that your website has the answers to these questions in the visitors' minds then it's game over - they will leave, never to return. 3 Seconds To Make The Right Impression So how you can retain visitors and grab them as soon as they view the homepage of your website? Well, try condensing the key selling points of your business. Why are you different? Why should they do business with you as opposed to anyone else? A lot of businesses also lose sight of the fact that their homepage should not only convey what the business is about but also what the website is about. What can visitors do on the website? What types of information can they find here? What are the best things about the website? If you don't convey all these vital messages quickly via the homepage people will not stick around trying to find the answers themselves deeper within the site. Put Yourself In The Shoes Of Your Customer As with many marketing approaches the key here is to take a step back and imagine yourself as a customer viewing the homepage for the first time. What would you want to see? Perhaps client comments to instil a sense of trust. Or maybe press clippings that illustrate the profile and respectability of the company? Whatever you decide to place on the homepage keep it snappy. Less is more. It's a cliché but it holds 100% true as far as your website's homepage is concerned. Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: www.websitemarketingbible.com/marketing/">http://www.websitemarketingbible.com/marketing/
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6 Reasons Why A Website Is Crucial To Your Business Since I'm a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven't heard yet!Why is having a website such a big deal? Here are 6 reasons:A website increases your credibility. Secrets to Using Color on Your Website and Common Pitfalls to Avoid Colors have long been known to have psychological affects on mood and interpretation. So, when you are designing your website, you should keep in mind the influence color might have on your visitors. Introduction To CGI Scripts Using CGI scripts to add automation to your web site may seem a little daunting, but once you have incorporated a few into your web site, they become easier.The best way to start is to add a simpler script. 20 Tips to Creating a Profitable Website As an online Entrepreneur you require a successful website.One that you personal own. Developing Your Winning Web Site Strategy Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. Web Design:10 Magnificent Millionaire Dollars Ad Copy Secrets To Empower Your Website.. Hello, how is your website doing?Are sales flowing in?If you answer no, may I offer you 10 eye-popping web design secrets to make your website sell!1. Use a hand written letter on your ad copy instead of text. Welcoming Your Website Visitors Imagine you're going on a blind date. You've heard wonderful things about this person, and in your heart of hearts you're thinking -- hoping -- this might just be "the one. Web Page Building for Beginners 4 Page ranking by search engines such as Google are not only overrated but unusually explained by "experts" in the SEO field. SEO stands for search engine optimization and is needed to get your website placed at the top of a web search. Successful Flash Tips Ever browse across a website that took ten million years to load or required a road map to find the navigation bar? True, Flash Technology might impress your clients till their eyes fall out. However, Flash Technology requires a skillful balance between gaudy and elegant. Website Registration Roadmap - How to Create Your Own Website in 7 Easy Steps Creating your own website is actually easy in today's world of affordable and free web hosts and website building software. Fortunately, even if you have no Internet experience at all you can simply follow directions and build your own website in seven easy steps. Website Re-Design? My site is working fine. The links work. Website Basics The Basics You have a flourishing business - everything is in its place. You just miss one important piece of marketing: an Internet Presence a website. 3 Tips You Can Use Right Now to Improve Your Web Sites Usability Studies done by Jakob Nielson the man touted as the, "King of usability" by Internet Magazine showed that people do not read on the web like they would normally read offline.So what does this mean to you and why should you care?Visitors to your web sites are in a rush, they want the information you promised and they want it NOW. 10 Important Web Design Tips: SEO Friendly Website A website should firstly be searched out by visitors before talking about attracting or retaining those visitors. Nowadays, a "well designed website" does not only relate to a web site's visual attractiveness but more importantly, how friendly it is with search engines. Sales Versus Customer Oriented Websites Should Generating Revenue From A Website Be The Prime Motivator? A pure sales site has only one purpose.. Technology vs. Usability When JV Media Design was formed, the year was 1995 and the Internet was a very different place than it is today.The first websites we created used simple layouts, a modest amount of graphics, standard "web safe" colors, and no javascript. No Matr How Goud The Infomation... Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all undermine a Web site's message. Your reader will have to work too hard, and you won't have that reader long. Custom Website Design - 3 Must Have Tools Creating your own website can be fun and easy, as long as you have the right tools. Fortunately, all the tools you need are available at your fingertips and all you need to know are which tools will allow you to design the best website possible. Building a One-page Website You've designed your logo, and you're ready to print your business cards and other marketing collateral materials. You want to include your website address (also called a URL) to build your credibility. How to Choose a Website Design Company The internet is full of web design companies pleading for your business. They all look great! Not sure which company to select? By following these simple steps, you'll be able to select the perfect designer for your business.
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