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10 Web Site Design And Writing No-Nos
1. Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message. 2. Don't use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; make ever word count. 3. Don't make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across. 4. Don't write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it. 5. Don't push all your words together on your web site. People like to skim; use plenty of headings and sub headings. 6. Don't use site content your target audience isn't interested in. If people are coming to your site to find info about fishing don't include soccer content. 7. Don't use 50 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc. 8. Don't use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site. 9. Don't let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc. 10. Don't forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached. About The Author Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business
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How To Design Your Web Site With CSS Cascading Style Sheets (CSS) allows you to create fast loading pages, increase your search engine rankings, and modify your whole site with one style sheet. So why don't more people use them? This is because they got so used to html design and are afraid or too lazy to upgrade their skills. How To Create A Stunning Drop Capital Effect On Your Web Pages Drop Capitals are frequently used in many newspapers, books and magazines in the offline world. You will frequently see the large capital letter sinking down into the first paragraph of articles, stories and chapters in the majority of publications you come across. 10 Tips for Killer Website Design Does website design make a difference in how long people will visit your website or if they'll stay and shop? You bet. You've seen the websites that scream "bad idea" and you know those folks are losing potential customers to their ineffective website design. Awards Program Debate Daily article:One of the most debated subject among webmasters is the whole concept of web site awards. I'm sure you've seen the little graphics on many different sites, announcing it is the "best", "coolest" or "most wonderful" or whatever. Top 10 Web Design Mistakes As a webmaster, you want to keep your visitors content so they'll come back again. Below you will find ten common mistakes made by webmasters that may deter people from returning. Create A Web Site That Builds Trust If someone doesn't know you personally, will they trust you enough to do business with you just by visiting your web site?Most people view organizations - and web sites - they don't know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they go to a new web site. Getting Along With Your Web Designer You're all ready to get started creating your web presence and you've found a skilled web designer to build your website for you. Do you know what he needs from you to do an efficient job? Good web design requires cooperation between the architect and the user to create a product that will serve its intended function, and you don't have to be an internet expert to do your part. Orient Your First-time Web Site Visitor Imagine spinning someone around so profoundly and for so long that when you finally tell them to open their eyes, they ask "Where am I?" not knowing if they are even on the same continent they started from. When someone comes to your web site from a search engine or through a link from another site, it's like that for them. Designing Your Web Site For ALL Browsers Let's face it. Building a web site that browses consistently on multiple platforms and multiple browsers is not always as easy as we would like. Choose & Use the Best Colors The Psychology of ColorAre you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed. Hexadecimal Color Notation on the Web When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow. Web Design: Use it to Showcase the Message If you are designing a web site for which the achievement of high conversion rates is a priority, focus your design efforts on showcasing and highlighting the content and copy.For sites where conversion rates are a priority, the primary purpose of design should be to present the message in such a way that it delivers the maximum impact. A Crash Course on Graphic Philosophy 101 Novice and professional graphic designers, we are aware that you know the basic principles of graphic philosophy. But then, as workers of art - though digital and graphic art already borders in commercial arts, there's no harm in continuously improving our craft through constant study and practice, is there? Really great graphic designers I know have come to their status because of painstaking application and study of their past works. When Good Computers Go Bad Remember the day that you got your new computer (or the hand-me down from Uncle Larry) and you pulled that shiny case out of the box? Once you finally had all of the cables properly mangled into an unmanageable ball, you powered on, the screen lit up and off you went. The PC was fast, programs loaded in the blink of an eye, and Internet surfing was a breeze. How To Make It Easy For Your Web Designer To Build Your Website You have an idea for a website and you are now looking for somebody to build you the site. You want it to be a smooth ride, and want to have a good working relationship with your web designer. Eight Website Pitfalls, and How to Avoid Them Clutter: Too much noise, too much text, and too little white space mean that customers ignore the content. Customers often scan pages quickly, only reading titles or input prompts until they reach the content they want. Give Your Web Site a Small Business Marketing Tune Up Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance. Looking for a Web Design Company? Use a Web Design Directory Your business website tells a lot about your company. A poorly designed website will have your visitors questioning the quality of your business. How To Choose A Website Designer Now that you have decided that it is time to create a website for your business there are many questions you must answer. One of the most important questions is "Who should create my website?"I like to use the analogy of playing music; in as little as a few hours, some people can strum a few chords on the guitar and play a song. What I Look For In a Website As my occupation is that of a proofreader, one of the first things I look for in a website is quality copy; to me it's important that the textual content is clear and concise with correct spelling and proper punctuation. Many websites I have looked at have sadly failed to follow this basic rule and the build emphasis has been centred on flashy eye-catching graphics, quite often at the expense of the copy.
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