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How to Double Your Online Sales Without Spending Another Dime on Advertising
Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail. FACT: "50% of Visitors are LOST because visitors can't easily find content" - Gartner Group FACT: "40% of Repeat Visitors are LOST from negative experience" - Zona Research FACT: "85% of Visitors ABANDON a new site due to poor design" - cPulse FACT: 70% of people who are ready, willing and able to buy online - don't complete the sale. Just imagine, if you can improve your web site's conversion rate, you have the potential to increase your sales by over 233%. And you can do it without spending any more on advertising, or bringing any more traffic to your site. Knowing how to increase your site's conversion of visitors into buyers can skyrocket your sales with the same exact amount of traffic you have now. So how do you convert more of the visitors to your site into buyers? One of the most important ways to increase your site's conversion rate is to improve your site's copy. The purpose of the copy on your web site is to explain to a visitor how your product will fulfill their wants and desires. Notice I said "wants and desires", not "needs". It's important to realize that people primarily buy based on what they want, not what they need. The first step in improving your web site's copy is to understand the wants and desires of your customers. Next, make sure your copy is focusing on providing solutions to problems that are important to your customers. Review your copy and be sure it mainly talks about the benefits the customer will get by buying your product, and not about your product' s features. A feature is what your product does. A benefit is want your product does FOR your customer. You customer is only interested in what your product is going to do to make their life better. Be sure that your copy focuses on your customer instead of on you and your company. Your site's copy should talk about "you" and "your", instead of "me", "my" and "our". Your customer is interested in themself, not you or your company. Your sales copy needs to: 1) Grab the visitor's attention with a powerful headline 2) Draw the reader's interest by creating a connection between their problem or desire and your solution 3) Peak their Desire by making an emotionally compelling & believable case for your product 4) Motivate the reader to take action and fulfill their wants by their purchasing your product or service. Online or offline, conversion is the key to business success. Your copy is your site's salesperson. On the Web, improving your copy is the first step to doubling your sales without spending another dime on advertising. (c) Mark Jarmel - All Rights reserved ===============================================
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Your Website Visitors - Will They Stay? I'm sure you've all heard the saying 'Build it and they will come'. Although that may have been true a few years ago, now we must work, and work hard, to get visitors to our websites. Using Your Personal Website To Clinch That Job! With an increasing number of employment portals emerging, it is apparent that internet tools do help bring the job-seeker and the potential employer together. A sophisticated job search engine enables the job-seeker to have a smaller sample of relevant job openings instead of going through countless newspaper advertisements. Give Your Web Site a Small Business Marketing Tune Up Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance. 5 Ways To Improve Your Website Immediately If you are reading this, I assume you either have your own website or planning to get one. Either way, these 5 tips can help you create a better business website immediately. Designing Your Web Site For ALL Browsers Let's face it. Building a web site that browses consistently on multiple platforms and multiple browsers is not always as easy as we would like. How To Increase Your Conversion Rate or What Most People Miss When It Comes To Optimization Everybody talks about the importance of testing your sales copy or a page layout. After all, proper testing can help you modify your page in a way that will drastically increase your conversion rate. Website Conversion Secrets Revealed In my last article entitled, Maximizing The True Value Of Your Traffic (found at http://tinyurl.com/2cf84), you discovered the importance of generating positive responses from all your visitors. Web Site Redirection - How to Implement a 301 Redirect You just created a new web site but want to pass on the search engine rankings of the old one to the new one. What is the most effective and spider/visitor friendly strategy to implement your web site redirection? You should use a 301 redirect. Website Sales: Discover 10 Mesmerizing Insider's Tricks To Ignite Your Sales Marketing is not an easy skill to acquire.It requires patience and a lot of efforts in conducting many tests and improvement to get it right. Transforming A Site From Good To Excellent One of the challenges of moving a web site up from good to excellent is transforming it from just a bunch of web pages and graphics to an interactive experience. Another term for this is community - a place where people can come to communicate with others. Keep It Simple, Stupid: The Beauty of a Clean Cut Website Don't knock it; "Keep It Simple, Stupid" is a great rule to live by. Nobody likes a website to "yell" at them, with blaring colors and flashing lights. Stop Sabotaging Your Sales Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales?Sometimes prospective customers get distracted during the selling process by outside interruptions. You cannot control those. Increase Your Credibility With Web Site Awards Web Site Awards are given from other sites to reward your site for a specific reason. They will usually give you an award graphic or text link to include on your site if you win. Choose & Use the Best Colors, The Psychology of Color Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed. Dont Lose The Sale In The Internets Last Three Feet In retailing there is a saying that sales are made in the last three feet. What this means is that no matter what you have done with your marketing, the final purchase decision is made when a customer is in-store, with the product in front of them. How To Make It Easy For Your Web Designer To Build Your Website You have an idea for a website and you are now looking for somebody to build you the site. You want it to be a smooth ride, and want to have a good working relationship with your web designer. Website Background Colors and Graphics: What You Need to Know Before Designing Your Website Designing your website means you have to be creative, plan out exactly what you want visitors to see, and then turn these ideas into a design or relay them to a design firm so they can do the job for you. However, the problem with this is you might be coming up with a lot of ideas that are not going to work for you when it comes to the design on your web page. Web Copywriting: The Psychology Of Scarcity, Less Is More If You Want Faster Sales Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many websites.At the opposite extreme though, you've some sites which don't even have a single decent headline anywhere that captures visitors attention, let alone leads them into captivating copywriting that'll get them a sale. How to Find Inexpensive Web Design Web design is a very competitive area and there is no longer any reason why people should pay large amounts for website design services.This article describes and explains where to find very very cheap website design services. Get Rid of Your Frames A few years ago a lot of websites utilized frame technology.A website that uses this frame technology is apparent when the left hand or top of the screen stays the same and the inner part changes when links are clicked on.
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