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The Key To Marketing With Blogs
I've spent months answering questions from marketers about blogs and blogging and how they fit into the marketing mix. Still, 99% don't understand the power of blogging. What most marketers don't seem to grasp is the "people element". People have wants and needs and a desire to fill them. People want to belong to something bigger - a group, an organization. They want to be recognized and respected by their peers, noticed by leaders in their group and looked up to by their followers. Social. Community. Acceptance. Fellowship. Trust. Key Marketing Concept: Fill people's wants and needs. Help them feel a sense of belonging, a sense of trust and they will spend their money. In other words, build a rapport with people. People. Not Traffic, not Visitors, not Prospects? People. Don't just post articles on your blogs, post "messages". Forget salesletters on your blog, post "reviews". If you want to include an affiliate link in a post, say so. How do YOU feel about the product or service you're blogging about? Are you passionate or confident, based on personal experience, that a product is all or more than it's cracked up to be? What's your real opinion on the product? Have any ideas or tips on how that product can be of even more use to your followers? Blog about it, honestly, passionately. And for heaven sakes enable your blogs commenting feature so you can discuss your views with your community. That's where the real power of blogs is - the personal interaction. Paul Short is a veteran internet marketer, professional blogging consultant and owns the popular blog directory www.getblogs.com">http://www.getblogs.com For more information on blogging and marketing with blogs, check out Paul's site at www.bloglogic.net">http://www.bloglogic.net
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Avoid Bad Manners While Blogging Blogging, the hottest trend in online publishing right now, is currently spreading like wildfire across the Internet.A cross between an online journal and a bulletin board, everyone from rock starts, politicians, business leaders and your average "Joe" or "Jane" can instantly become a center of influence online using blogs. The 7-Step RSS Marketing Plan If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track. What Is This RSS, XML, RDF, and Atom Business? It's been a long day at work and you're in no mood to cook dinner or go out. Time to count on the reliable pizza delivery guy. Blogging Can Improve Your Search Engine Ranking Search engines are after one thing - providing their users with the most relevant and up to date information to match the search term that was used. Search engine results are no good to users when the information doesn't relate to the search term. Writing Quality Blogs Writing?Blogs?Blogs are on-line journals where people express themselves through writing. Writing?Writing is the process where one puts down words of a language on a format that others can read. The Power of the BLOG Can a Blog earn you a prison sentence? Ask Mojtaba Saminejad. He is an Iranian whose Blog, published in the Farsi language, earned him a two-year prison sentence in June 2005. Find Out How Microsofts Plans Could Make Your Subscribers Beg You for RSS Content! Microsoft recently announced that they will be releasing a new browser version sometime this summer. The new browser version was to be released with Longhorn, the code name for their next operating system to replace Windows XP, but they decided that they needed to release it sooner than that. How To Build Traffic To Your Blog With the growing interest in blogging as a means of online promotion and branding, a lot of marketers are starting blogs to promote their opinions, products, books and services. But a blog is like a website. The Viability of Blogging to a Niche Market Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided. Blog and Ping is Dead Unfortunately, this formerly reliable method of getting listed in Yahoo seems to be dead. I have used it a few times over the last month to try to get some new pages listed in Yahoo and there has been no action at all. Microsoft and Google Show Its Time for RSS Marketing Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can't convince them, or everyone would be jumping on the RSS wagon by now. 7 Tips for Successful Blogging So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog. Small / Medium Business Blog Process Outsourcing as a Website Traffic Building Service You are a small or a medium business owner. You have a well designed business website. What Is A Blog? Blogs can be described in many definitions and they are all correct.Blogs are instant publishing. RSS Support in New Microsoft Windows Vista Microsoft Corp. says that the next version of its Windows operating system will have built-in support for RSS, an increasingly popular way to get news and other information channeled straight to a computer. How To Display RSS Feeds on Your Website This article is intended as a guide for webmasters who want to display automatically updated content on their website in the form of RSS feeds. In this article I will cover the easiest method to implement using javascript for displaying RSS on websites to create additional dynamic content. How Blogs Can Be An Excellent Promotional Tool Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself. Why I Use Bloglines as My Default RSS Reader Choosing a decent RSS reader to browse and read your favourite RSS feeds was not a straight forward task. I tried and tested many different windows desktop readers but I ended up uninstalling them for one reason or another. To Blog Or Not To Blog Web logs, commonly referred to as "blogs," represent all the rage right now in online publishing.Not really a newsletter or traditional html page publishing, blogs resemble more of a web-based diary where the creator records their thoughts, posts links, or responds to questions. Blogging Policies, Does Your Business Need One? Weblogs or Blogs as they are more commonly referred to, have become extremely popular in the last several years. So popular in fact that many large businesses are letting some employees post Blogs on their corporate websites.
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