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Blogging For Business - Great Reasons For Every Business To Start A Weblog
If Howard Dean's failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or "blog" as it known in cyberspace. A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to publish them, is that they are a tremendous business tool. Weblogs allow you to create content and contact?and that is what your clients crave more than anything. I use a program (there is a free trial version) called PMachine to publish my weblog at DuctTapeMarketing.com/weblog.php. This program allows me to simply make many entries and updates and also allows readers to add comments. Better still, now seemingly random articles can be sorted and searched by content or subject. My weblog is more like a content management system and my readers seem to love it. Another great reason to explore the use of weblogs is that search engines seem to love them. Within 30 days of launching my weblog it became the most visited page on my fairly high traffic website. So what is it about blogs that those little spiders love so much? Here's a little secret, search engines crave content. Okay so maybe that's not such a secret but to look at many websites you would think it so. The fact is that too many websites just sit there doing nothing that the search engines admire. Providing content, not to mention fresh content, is one of the toughest chores of anyone who maintains a website. But when it comes to generating traffic it is the most important job. Blogs, by their very nature, are all about content. In a commercial environment every blog entry is fresh content. Get in the habit of making two, three, even four entries a week and you've got a content building bonanza on your hands. Everyone knows you need new content to give visitors a reason to come back; blogs just make the task so much easier. Another advantage that blogs seem to currently possess over traditional web pages and sites is lack of competition. While the number of bloggers grows daily, there are still relatively few commercial blog sites. When I created my blog I found that it showed up in the number 3 spot in Google for the term "Marketing Weblog" within about 3 weeks of launch. Not bad considering I did nothing to make it happen. There are a couple of other things you should do to make your weblog a traffic magnet. They aren't really that different than tradition SEO tactics but the names and faces are unique to the blogging world. Use targeted keywords in your entry titles No rocket science here but this tip can't be stated enough. Forget cute?go for titles that fit your targeted keywords and phrases?even if they seem a bit awkward. (You do have targeted keywords and phrases don't you?) Register with Blog Search Engines - Search engines that specialize in blogs http://www.blogsearchengine.com/ Register with Tracking Services - These services note when a blog has been updated and publish an ongoing list. They even keep track of the most updated and most visited weblogs. Plus you get to learn what pinging is. Trade Some Links You don't need to get out of control on this one but a few "relevant" swapped links to related blogs can boost your traffic. Syndicate your content This one is way to technical to cover here but do some research on the term RSS and you may discover ways to have your content and entries fed to sites that are hungry for the type of stuff you write. Many of the popular weblog software packages have this capability built right in. Copyright 2004 John Jantsch About The Author John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of "Duct Tape Marketing" a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php
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The Blog Revolution: How To Use Blogs to Generate Solid Web Profits
Blogs were originally only meant to be 'Web Logs', or personal journals for members of on-line communities to stay in touch, sort of like 'underground news media'. But, it didn't take long for net-repreneurs (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money.
Use RSS to Get Your Sites Indexed Overnight
As you may know, Google has it's very own blogging service called Blogger.com.
RSS - The Intelligent Marketing Medium
Are you new to RSS? If so here is a introduction to what RSS (Really Simple Syndication) is and how your website will benefit from offering an RSS feed to your visitor's.RSS is a smooth channel of communication between publishers and visitor's.
Why Would You Use Blogs Instead of a Web Site For Your Online Business?
Why would you use Blogs instead of a web site for your online business?What's wrong with using a web site for conducting your online business? How can Blogs help and why should I need one anyway?Combining a website and a Blog however offer a number of superior advantages in terms of traffic generation, marketing and efficiency which a stand-alone website cannot do.(a) Automatic push-button publishing.
What the Heck is a Blog?
Everybody is talking about blogs. They are everywhere: on the TV, in the newspapers, and all over the internet.
How To Use RSS Feeds In Your Marketing
It was Friday night. I finished reading a book about RSS feeds.
RSS - A New Face of Online Marketing
Today we see the Internet as a global catalog of information, and the Internet thrives on information. But information, which is fresh and new, is more valuable than out dated content.
Do Marketers Really Need RSS?
The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.
Reachout Throughout - RSS
RSS has been around for more than a decade but until recently "Rss Technology" started penetrating its roots deep inside the soil of the so-called E-world.Using this standard, web publishers provide updates, such as the latest news headlines, special announcements, press releases or weblog postings through their RSS contentReally Simple Syndication (RSS) is a lightweight XML vocabulary for describing metadata about web sites, ideal for news syndication.
Blogs: Todays Internet Diary and Marketing Tool
The popular blogger.com owned by Google, Inc.
The 7-Step RSS Marketing Plan
If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track.
Blogs: Why, Where and How
So you have heard about the blogs or you are sure you are now going through one of the blog. You might have seen blogs in the search results and would not have noticed it.
Blogs: A Fool Proof Way to Attract Visitors
Blogs might seem like an old hat at this time as by now really everyone has one him- and herself. But exactly this fact is what makes them such a valuable promotion tool even for long existing websites (that are no blog and don't have one yet): The wide and large userbase.
NEWS FLASH! Article Directories JUMP-ON The RSS Syndication Band Wagon
Quick question..
Making Money With Your Blog
I've sure you've heard before that it's a possibility to make money with your blog and you may be wondering how this is possible. And were they really meant for making money or just for journaling your personal thoughts? I'm not sure what they were intended for but they are great ways to make money.
RSS Feeds Just Got Better!
We all know that in the world of online internet marketing we need our sites to get good quality targeted traffic on a daily basis. Whether we are just trying to improve our web site traffic just in general or as a specific need to increase our revenue from affiliate programs and adsense the life blood of our business is and always will be quality laser targeted visitors.
How To Make A Cool Xanga
A xanga is something akin to a blog. It all began in 1999 and the xanga community is 2.
Sales Marketing: Secrets To Using Blogs (Online Diaries) To Increase Your sales And Profits
These days, everybody is blogging.How about you?You can incorporate blogging into your sales marketing and achieve more success.
Its A Blog, Not A Sales Letter
The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.
Creating A Basic RSS Feed For Your Site
The future of RSS Feeds and internet marketing is looking bright and promising. It would be a wise decision to get yourself up to speed on this developing content sharing technology by putting together your own news feed for your site.