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What is a Business Blog?
Although Blog was the most requested word of 2004 as per Merriam Webster Dictionary Online, there are quite a few people, for whom the word Blog is still unknown. Blog is an online journal of events, raves, rants of the people. When blog first came, it was gladly adopted by teenagers and later by adults to write about their daily lives. Then writers and journalists entered the mix, writing about books and investigative reports on their blogs. Blogs gained prominence in 2004 US Presidential Elections. Meanwhile few innovative people invented "Business Blogs", "Corporate Blogs" and "Company Blogs". Suddenly Blogs started appearing on the Company web pages. Somewhere along the line, people discovered that search engines like Google and Yahoo were displaying Blogs, in most cases, above other search results. Impact of this discovery was huge! Corporations started writing blogs in the hope, to get more prospective customers to visit their websites. So what exactly is a Business Blog? It is a blog about a business. It is a carefully planned journal about company products and/or services, tips and tutorials about using company's products. At times, customer service issues are addressed using a blog. Some companies have put up white papers on blogs, while others are achieving branding of their products on the blog. On rare occasions, blogs are used to launch or test market the product. Here is a classic example of business blog. The Stonyfield Farm has not one, but four blogs to interact with customers and community about each of their four product streams. Each of these blogs does more than just praising their products. They provide service to the community. Read this blog here: http://www.stonyfield.com/weblog/ Larger corporations are able to allocate technical writers and/or sales and marketing personnel to write blogs for the company. To a certain extent, medium sized companies may be able to allocate resources for blogging. However small businesses maybe at a disadvantage, when it comes to writing and maintaining Blogs. Mostly a small business is one person show, trying to manage every aspect of business. Although, someone who owns the business or is experienced in the business is most suitable person to write the business, but now there is an option available - Business Blog Process Outsourcing. How does Business Blog Process Outsourcing work? Process starts with a thorough study of client's business. If client has a website, blog is embedded in it. If website does not exist, it can be created. Next, a series of posts (articles) are prepared, covering various products or services in consultation with the client. Client approves these posts and they are posted on a pre-selected schedule. Other services include, popularizing the blog by submitting it to various Blog Directories, making blog available via feeds and RSS Readers, optimize the blog for the search engine. Blog posts generally receive comments which are good and at times not so good. Service includes moderation of all comments. All issues are resolved in a positive manner and in consultation with the client. Take-away: With 80% people turning to internet to search for products and services, small businesses cannot afford not to be easily findable on search engines. Business blog is an easiest way to improve search engine rankings, provide customer response, tips and tutorials to better use company's products and services. Harish Keshwani is a Strategic Blogging Consultant, Software Developer, Blogger and an Entrepreneur. He is focused on consulting and guiding small and medium businesses in setting up their blogs and managing it for them as an outsourced process. He guides corporations of small and medium size to realize the potential of blogging for their business. With appropriate content, he helps companies to keep their customers satisfied and in close touch. He promotes blogging as a marketing and customer response tool to the companies. His contact information is: Email: businessorati-at-gmail-dot-com Company: Ideologic L.L.C.-A Small/Medium Business Blog Process Outsourcing Company. Website: www.ideologicllc.com">http://www.ideologicllc.com Blog: www.ideologicllc.com/wp">http://www.ideologicllc.com/wp
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Blogging for Profit Using AdSense This article is designed to teach you how to profit from blogging, writing to a website in the form of regular posts, without spending anything. The keys to this idea lie in two of Google's programs, Blogger. Should Affiliates Really Use Blogging and Pinging To Get Indexed? There seems to be a huge craze lately with everyone trying to blog and ping to get their websites indexed into the search engines. Although this can be a great tool, all marketers should first understand exactly what they're getting themselves into before starting. What is a Blog? In Plain English Please If you are fairly new to the Internet, you have probably heard the word "Blog" flying around. But what is a blog? How does it work? And how can I use it on my website? These are all good questions, which I hope to answer for you. Blogging for Personal Benefits While there is a lot of debate about blogs replacing emails in the future, I would rather look at blogs in a different perspective. The purpose of all technology is to make life easier for the user. RSS Explained What is RSS? To begin with, it's one of those things everyone says is easy to understand. And it is, as soon as you have your own 'ah-ha' moment. Is RSS Here to Stay or Gone Tomorrow? RSS is totally hot. We have seen it everywhere, from John-Doe blogsites to major news websites. Article Syndication - A New Vehicle for King Content Creating ContentNew websites are being launched daily. In order to compete, webmasters need to find alternative ways of producing themed websites. Make Money Blogging You have created a blog and your blog is dedicated to a niche industry. Have you ever thought that the blog could make money for you? We would look here in this article, ways and means, to make money blogging. RSS Latest News - Blogging or Blagging? The RSS latest news suggests that RSS can stand for 'Really Simple Syndication', 'Rich Site Summary' or probably other interpretations of the acronym. An RSS tool is one that can deliver the technology where it is required. How to Promote Your Blog for Free Online 11 Ways to Promote Your Blog1. Ping weblogs. How and Why to RSS RSS feeds and blogs (and blog and pinging) are part of the latest hyper-frenzy in internet marketing. Tools and services are mushrooming all over. RSS Publishing for Webmasters Since the recent rise in interest in RSS there has been a slew of RSS sites and RSS software. RSS has been proclaimed as the next big thing. Steps To Creating and Promoting RSS Feeds RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. RSS Round-Up: Whats Happening with Simple Syndication? Have you been following the explosion of RSS -- Really Simple Syndication -- activity online? Seems this new method of "getting the word out" is picking up steam. Why? Partly because of the Davids, and partly because of the Goliaths. 5 New Internet Marketing Opportunities Through RSS When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with ?1. Are You Thinking of Republishing RSS Feeds? There is lively debate about the republishing of RSS feeds on other sites. The argument surrounds the use of RSS feeds from the feed publisher being used in an unfair manner. A Person Is Known By the Blog He Keeps Literature is the soul of the wit. The best source of literature can be now found in blogs. The 7-Step RSS Marketing Plan If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track. Podcasting vs. Blogging The US Navy blogs. Larry Kudlow of CNBC blogs. RSS, Feeds, and Aggregators When you work online all the time, immersed in bits and bytes, hands automatically resting on the keyboard, where the lingua franca is a mish-mash of acronyms and abbreviations - it is easy to forget that the average person has no clue what we talk about. It can be very daunting for the Internet neophyte with all these terms, technology and hardware.
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