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3 Ways to Publish RSS
As RSS news syndication gains popularity among users, new ways for publishing RSS are emerging. In this article, I examine the three most popular methods, and help you decide which one works best for you. 1. Blogs Most blogging systems will produce RSS newsfeeds automatically. All you need to do is enter content, and the blogging software will build a newsfeed based on the information you enter. No extra work is needed. Just add content to your blog, and you have a newsfeed. But there is one major disadvantage to using a blog for publishing RSS: you do not have complete control of the RSS output. Most blogging software will simply take an excerpt of your blog entry (eg, the first 15 words), and use that to create your RSS item. As you can imagine, this can lead to problems. The first 15 words of a blog entry don't always capture the essence of that article. 2. RSS Publishing Software Examples of RSS publishing software for Windows include FeedforAll (http:// www.feedforall.com) and Newzalert Composer (http://www.castlesoftware.biz/ NewzAlertComposer.htm). Mac users have their own tool in Orangebox for Macintosh (http://www.globalsyndication.com/orangebox-for-macintosh). 3. Online RSS Publishing Systems News publishers wanted the accessibility of online blogging with the accuracy of RSS publishing software. The new demand lead to the emergence of online RSS publishing systems such as FeedServer RSS Hosting (http:// www.globalsyndication.com/rss-hosting). This new format of RSS publishing allows webmasters to login to an online control panel and publish their news - without having to worry about restrictive software licenses. Since most online RSS publishing systems run on a subscription basis, you can make use of the free trial or subscribe for one month and evaluate if the service meets your needs. So which system should you use to publish RSS? It depends on your needs. If most of your readers manually visit your site to get new information, a blogging system may be sufficient. However, if you plan to take advantage of the full capabilities of RSS news syndication, you would do well to use a stand-alone RSS publishing system. RSS publishing software will satisfy your needs if you plan to use one computer only. But if you're looking for flexibility and a lower startup costs, look into the new online RSS publishing systems. Josiah Mackenzie is an entrepreneur and small business owner. His website (www.josiahmackenzie.com">http://www.josiahmackenzie.com) contains fresh tips and advice for business and internet marketing. Josiah also manages marketing for Global Syndication (www.globalsyndication.com">http://www.globalsyndication.com), an RSS solutions company.
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