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Price your eBook to Sell Well
Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook? A. The big answer is "it depends." Here's seven tips to help: 1. Determine your audience's need and demand for your book. If your book solves a particular problem for a preferred audience, it will sell well at any price. When you know your 30-60 second "Tell and Sell," you'll be more likely to know a proper price. Let's say you have a book "Stop Divorce Now." Your tell and sell includes "Helps the nearly divorced audience, both men and women." That audience gives your book a slant, and makes it more valuable. In the "Tell and Sell" you must also include the benefits your book brings its audience. The top benefit of this book is that it stops divorce now. No matter the number of pages, anywhere from 15-99, this kind of book will bring a healthy price. Maybe $39.95, maybe more. 2. Sell to your "wants it short, easy, and cheap to yield big profits audience. You can charge more than some general information book aimed at a general audience. The 8 and 1/2 by 11" forty-page book "Write Your eBook or Other Short Book--Fast!" loaded with how to's and which specific steps to do first, along with hundreds of Web and email resources is well worth the list price of $24.95. The author puts it on discount several times a year for only $18.95, but it sells well at $24.95. If someone wants to write and publish a book, this price tag is small for what it gives and the speed one can finish a short book to start making money within 60 days. 3. Know that eBooks bring as big a price as print books. Don't under price yours. Assign it the highest price you feel your audience can afford. If you don't sell many (remember to sell many you need to promote your books Online and on Web sites) try a lower price. Always start with the highest price. 4. Rethink your title to sell more books. Make it short and compelling, but be sure to make it clear. Three-six words will sell better than a really long title, although there are exceptions. One eBook "High Traffic=High Web Sales" sells better than "How to Dramatically Increase your Web Traffic and Sales." 5. Know that "how-to" books bring a larger price than a story. 6. Price your personal growth and health books lower than the specific how-to books. Shorter eBooks such as 10-30 pages will easily go for $7.95 to $12.95. Longer ones can go for $15.95. This audience is huge, but your book has far more competition in this group. Think Chicken Soup for the Soul series, selling over 70 million. 7. Promote your eBook Online to catch the Online business people. Reach 1000's, even hundreds of thousands each day you submit a related article. They want all kinds of books. Learn how to sell more books by learning this kind of promotion. Apply these tips to your print books too. You can make 1/4 to 1/2 your income from book sales if the price is right. About The Author Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Your Book Online" To receive FREE "The Book Coach Says..." go to http://www.bookcoaching.com/opt-in.shtml Ph:619/466/0622
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Shorten Your Journey to Book Success with Teleclasses - Part 2 Are you an author who wants your book to be a success? Have you read books, but still need some handholding on how best to promote your book? Are local seminars on book marketing and promotion just not available to you?Something wonderful has happened with our flattening world. We can now give and attend seminars over the phone. Stop Trying To Sell Your eBooks Throughout the Internet there are many people who have written ebooks, are writing ebooks or have produced other information products such as reports. No doubt, each writer wants to sell them. How to Price Your eBook You've written and compiled an ebook. Now you have to decide how much to charge for it. Internet Advertising Solution: 18 Reasons Why Giving Away A free Ebook Can Help Heat Up Your Sales Sometimes, you may have to give something away in order to get something from others!One thing you can give away easily is an ebook.Below are internet advertising solution and insights to help you. Who Really Wrote That Ebook? The publishing world has never been more fun, and opportunities for new authors have never been better than they are now. It is possible to be published literally overnight - and have hundreds if not thousands of readers within days, if you play your joint venture cards right - even if you are a completely unknown author. Selling Books and E-Books Online For many authors the thought of getting professionally published is little more than a dream. That was until the advent of the internet started threatening the very existence of publishers. 20 Ways to Increase Web$ite Traffic and $ales with eBooks Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. The Problem With E-Books One of the most popular online ventures is selling e-books. People are hungry for information; that's why they're on the Web in the first place. A Brief History of the Book "The free communication of thought and opinion is one of the most precious rights of man; every citizen may therefore speak, write and print freely."(French National Assembly, 1789)I. Simple Way To Become An Information Entrepreneur Do you think there is a difference between someone who writes a fiction manuscript and someone else who authors their own instruction, self-help or "how to" book?This is an interesting question I've asked to many of my book coaching clients, subscribers and customers for our "Ultimate Information Entrepreneur's Success Package" (http://www.infoproductcreator. Why The Future Will Always Be Digital Products Everywhere you go on the Internet, you will find some type of "digital product" on any website. What are "digital products?" Digital products are any products that you buy and then download to your computer or print to paper. Your Guaranteed Path to Becoming an Information Product Money Machine How To Turn Your Talks or Articles into Books, eBooks, CDs and MoreYou may be writing a monthly newsletter. You may have written some short articles or reports. How to Build and Sell your eBook at the Same Time Why write an eBook? You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. 7 Secrets to Explode your eBook Sales! Part 7 Secret #7: How to create a mountain of sales using multiple Royalty Publishers!Aho!Are you making this mistake in your eBook business?You submit your sales page to search engines. Then you submit your eBook to a few eBook directories. Electronic Books And Magazines Can Be Among Your Cost Effective Servicing Tools Electronic servicing is, as they say, a "growth industry". With many new electronic products and equipments reaching the market, there is a large demand for electronic repair technicians. Write Your eBook - 6 Great Ways to Find the Time Busy! Busy! Busy!What's new? And who isn't busy?The majority of eBook authors are part-time writers. There are very few professional writers making their living writing non-fiction eBooks. Electronic Publishing Explained An eBook is basically a document in the form of web pages that are put together, using special software, which is released in the form of a file that can be downloaded onto your computer's hard drive. Many people may think it is no different than a web site, but there are important differences. The REAL Info Products Secret and How to Get Out of the Cycle Most "info-products" revolve around Internet marketing, and get rich quick schemes. Everyone is looking for that instant "secret" that will guarantee them overnight success without spending the start up capital of a real brick and mortar business. Top Ten eBook Mistakes and How to Correct Them (Part 1) Did you know that you already have an eBook inside you? And, like your coach, you can earn thousands of dollars each month? Even if you are a non-techie like me, you can write your ebook at the same time you write your print book. Or, solve your readers' problems using other articles and reports already in your files. Demand for E-books on the Increase Demand for electronic books, or e-books, has created one of the fastest growing Internet consumer market segments.Research conducted recently by the Gartner Group revealed that one in 300 books read in the USA, and one in 450 books in Europe, are read in the digital format.
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