Internet Business Model For Selling A Single, Unique Product
An e-book is a single, unique product. It's unique because
no 2 authors can write exactly the same book since it will
contain each author's own knowledge, personal experiences
and other things not known to the other.
When you have a single, unique product, you can sell it
directly off your SINGLE-PAGE web site. You want this page
to focus on selling this single product. There'll be NO
other links on this page except to your ORDER FORM.
Your main objective is to make the Prospect do one thing
and one thing only - DECIDE whether to buy your product or
To achieve this goal, your web site will answer 4 simple
questions in your Prospects' minds:
1. Why should I buy this PRODUCT in the first place?
Show the BENEFITS that will go to HIM if he does.
He doesn't care what you think of it. He only cares what he
can get out of it. If the benefits listed don't appeal to
him, you'll have no sale. It doesn't matter how well you
answer the next 3 questions if this first question is not
If you've done a good job here in his mind, he'll then ask
the next question.
2. Why should I buy it from YOU?
If your product appeals to him, why should he buy it from
you and not somebody else with a similar product?
You can do this by:
a) Demonstrating that YOUR product is really different
Describe some of your contents that you know are not in
your competitors' books. If it's different enough, you have
a higher chance of being chosen.
b) Proving that you have CREDIBILITY
Show your experience and qualifications. You can also
include testimonials from your previous customers.
Verifiable testimonials (those with web site addresses)
have greater weight than those that simply states some
initials and a place (for example, "J.R., Texas").
3. Why should I PAY you what you want for it?
Prove to your Customer that your product is worth $1,000 to
me, and I may pay $1,000 for it. However, tell me that
you're willing to accept only $50 for it, and your
customer's buying decision has just become easier.
This is called the "bargain" factor - and it's used all the
time by savvy Internet Entrepreneurs. Of course, the VALUE
your Customer is getting MUST be what you said it is,
otherwise it wouldn't work.
4. Why should I buy it NOW?
This is the final hurdle. Your Customer must be compelled
to act NOW. If there's no urgency to buy from you when he's
at your web site, he'll likely take his time to decide.
He'll think, "I'll come back to this site later" - but
almost always he won't. This is the case because there are
usually other more important things occupying his mind than
the thought of buying your book from you.
When he leaves without buying, you'll usually have lost him
as a Customer. Thus pressuring him to act WHILE he's at
your web site will increase your conversion rate.
Your Killer Sales Letter must answer the above 4 questions
very well for you to have any chance of a sale.
If you can't write, or have no product to sell, or have no
programming or web designing or technical skills necessary
to put up your Internet Business selling your own product -
why don't you buy "Sen Ze's Mini-Encyclopedia of Low-Cost,
High-Profit Internet Business Models"?
It comes with Master Resell Rights (thus you have an INSTANT
PRODUCT) plus the Killer Sales Letter plus all other materials
you need to help you set up your own Internet Business quickly
(there's NOTHING for you to write for your web site)!
Click below NOW and be in business very soon after that.
Sell just ONE copy and you've made back your investment!