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Something new in e-commerce: the Echo System Build
How four partners build and manage an exclusive art posters web site by emulating the way the echo works. Imagine a top-notch photographer, some demanding visitors and an e-commerce site that wants to make money. But not at any price and in any conditions, within a policy of exclusivity and selectivity. You have got three quarters of our "Echosystem Build": 1° The top-notch photographer submits an outstanding photo to the web site whose committee of selection decides to select or not select - ring a bell ? - it. 2° The selected photo is voted or not voted by the demanding visitors. 3° The elected photo is put into a catalog that is strictly limited to 64 items. To cap that, the number of photographic digital enlargements is strictly limited following the estimated World Population, which gives us the forth quarter of our "Echosystem Build". Such an e-commerce does exist, it is called www.oneppm.com: Each and every photo is edited once and never again and delivered with a numbered authentication certificate. The catalog applies the well known "one-new-goes-in-one-old-goes-out" rule. Only one person per million - sometimes even one person per ten millions - can buy and possess a poster that exist nowhere else for the price of non exclusive and non limited quality editions. As for the photograph and the publisher "success rules". A policy of quality, exclusivity and selectivity in the photo posters market with a golden rule of strictly limited number of subjects submitted by top-notch photographers, voted by demanding visitors and edited in strictly limited number following the World Population plus a royalties system to pay the main performers are the guide lines for this new web site called www.oneppm.com for "One Person Per Million". Daniel Borel is a marketing and communication man. He has been studying these fields since 1964 as manager of Atelier Synergétique SA, a Swiss Proficiencies Network which is oriented toward industry, high-tech and B2B services on export markets. That makes him acutely aware of a hard to manage happening: simply tell a Canadian and a Polynesian the word "tree", compare what they visualize and you understand what marketing communication implies. Married, father of three and for the time being! grandfather of one, a fan of the Palo Alto Mental Research Institute his profession is his vocation, his hobby, well? even his obsession according to his wife. Let us be objective, he regularly strolls. Thus helping him to cogitate more clearly some complex marketing communication point.
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12 Powerful Ways To Use Autoresponders That Will Take YOU To The Top If only I had known that autoresponders are a necessity to your online business when I first ventured online, I would have saved a lot of time and money. You have to automate in as many areas as possible and if used responsibly, autoresponders can be your best friend. How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part One The problem with most e-commerce marketing strategy today is that companies don't understand how they use things like web analytics. Most e-commerce directors or web marketers are given a budget and told to stick to it, and good analytics don't usually come cheap. The Origins of E-Commerce What is the Internet?In order to provide a discussion on the Internet it is essential to provide a short description on what the Internet actually is. Put in the most basic of terms the Internet can be described of as a massive collection of computers that are sited around the world and that are connected together in order to create a huge network that allows information to be collated and shared by millions of people. Selling Globally Through a B2B Exchange Participation in B2B Exchanges is increasingly becoming one of the fastest growing marketing methods for businesses looking for augmenting their client base beyond their local markets. Any good B2B Exchange offers direct contact with thousands of prospective buyers in a single location. 7 Key Steps To Reduce Refunds and Chargebacks One sure-fire way to loosing out big time on your business profits is from incidences of excessive refunds and chargeback requests. If the number is high in any period you could risk loosing your third party merchant account altogether. Getting Started: Creating a Business Plan You're excited. You have a great idea for a profitable online business. Intranet Project - RAD or Waterfall? Building BridgesI have often used the analogy of building a bridge to explain to business colleagues the difference between Rapid Application Development (RAD) and Waterfall.Let's say that we are in the middle ages and the Mayor of Kingston-upon-Thames is evaluating whether or not to build a bridge over the river to the north side, to replace the current ferry. Managing Project Risks and Issues Inherent (or Business) RiskInherent Risk is the risk that exists in the environment around your portal project. It will tend to be unique to your organisation; it's culture and politics. Online Consumers - What Are They Complaining About? For many businesses, e-commerce represents a tremendous method for generating revenues. To maximize the profit potential, you need to keep an eye on issues that drive your prospects nuts. Cost Effective Ecommerce Solutions Ecommerce use to be about spending thousands of dollars on setting up your shop and hundreds of dollars on getting a merchant. My, how things have changed over the years. The Lowdown On ECommerce: Making All The Pieces Fit Together The Lowdown on EcommerceEcommerce is truly the most confusing aspect of purchasing web design services. This is unfortunate since most (if not all) businesses online would like to provide their customers and potential customers with easy access their products or services. Web Store - Why Do You Need One? Internet has opened a new era of business opportunities. Each day, thousands of new consumers are joining the Internet. How To Start An Internet Business - Site Layout The fourth step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Short Story: The Benefits of Shopping Online Maria's new lifestyle: Short story about the benefits shopping on the Net has given to a dedicated artist.I've got this strange friend; her name is Maria. Online Lead Generation: Can it Work for My Business? Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. Intranet Project Names - Some Ideas "What's in a name? That which we call a rose By any other word would smell as sweet."In this famous quote from Act II of Romeo and Juliet, Juliet tells Romeo that a name is an artificial and meaningless convention, and the fact he is a Montague and she a Capulet (warring families) means nothing to their love. Are You Making These E-Commerce Excuses? (part 2) Last time, we started to take a look at the most common reasons why most people don't make progress on their e-commerce and Internet marketing goals. Today, we continue the discussion. How To Sell Websites Fast ! This article will explain in depth the steps needed to sell your website fast in today's marketplace.Step 1 Establish a Reasonable Price for Your SiteHow Much Can I Get?Before you sell, it's a good idea to know how much the domain is worth. Conducting Business through B2B E-marketplaces Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.Apart from the fact that e-commerce is growing at the rate of more than 25 percent a year, the use of online features can bring efficiency to virtually every aspect of business process, be it supply chain management or customer support management. Start doing online business using B2B Portals in Six Steps I registered with a B2B site but what's next?This is a question many first time users of B2B marketplaces ask themselves. A few expect that the registration itself will bring them a number of new customers.
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