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20 Words That Kill - At Least When It Comes to Spam Filters
Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter. These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked. TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine: WHAT'S A PUBLISHER TO DO? You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs. Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic - you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free. While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now. TEST BEFORE YOU SEND It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE. Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a copy to you. It usually arrives within minutes. The report will tell you exactly which words are costing you points. Usually you should only be concerned if your score is over 5 points. If so, you can either delete those words or disguise them, as I mentioned above. I test each issue of my e-zines in Content Checker before I publish them, and often I'm surprised (and relieved) that my score is low. That makes me a happy publisher. : ) (c) 1999-2002 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at EzineQueenTutorial.com/" onMouseover="window.status='http://EzineQueenTutorial.com/'; return true;" onMouseout="window.status=''; return true;">http://EzineQueenTutorial.com/
MORE RESOURCES: spam - Google News Updated : Fri, 05 Sep 2008 23:28:54 GMT Sex-related spam investigators' focus in first year - Stuff.co.nz Sex-related spam investigators' focus in first year Stuff.co.nz, New Zealand - Publ.Date : Thu, 04 Sep 2008 17:06:37 GMT Spam Spade draws rail in NJSS Final - The U.S. Trotting Association Newsroom The U.S. Trotting Association Newsroom Spam Spade draws rail in NJSS Final The U.S. Trotting Association Newsroom, OH - Publ.Date : Fri, 05 Sep 2008 20:56:38 GMT MX Logic Warns Users to Be Extra Wary of Political Emails - MarketWatch MX Logic Warns Users to Be Extra Wary of Political Emails MarketWatch - Publ.Date : Fri, 05 Sep 2008 16:45:37 GMT Ipswitch Messaging Division Spamometer Reports High Costs for Spam - MarketWatch Earthtimes (press release) Ipswitch Messaging Division Spamometer Reports High Costs for Spam MarketWatch - Publ.Date : Wed, 03 Sep 2008 14:54:16 GMT Spam e-mail theory - CBS 42 Spam e-mail theory CBS 42, TX - Publ.Date : Fri, 05 Sep 2008 12:45:29 GMT Water projects close 2 streets - GoErie.com Water projects close 2 streets GoErie.com, PA - Publ.Date : Fri, 05 Sep 2008 21:49:26 GMT Your Name Could Determine Your Spam Load - ABC News ABC News Your Name Could Determine Your Spam Load ABC News - Publ.Date : Thu, 04 Sep 2008 19:37:04 GMT Search Engine Link Spam: Risks, Threats, Solution - PC Pro Search Engine Link Spam : Risks, Threats, Solution PC Pro, UK - Publ.Date : Fri, 05 Sep 2008 11:14:36 GMT US Web Firm Described As "Phantom Registrar" Haven - Slashdot US Web Firm Described As "Phantom Registrar" Haven Slashdot - Publ.Date : Fri, 05 Sep 2008 14:40:04 GMT Scammers skirt spam shields with help from Adobe Flash - Register Scammers skirt spam shields with help from Adobe Flash Register, UK - Publ.Date : Thu, 04 Sep 2008 18:15:45 GMT |
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Spam eMails Are Not Just Annoying - They Are A Main Distributor Of Viruses Why is someone from India, Africa, or elsewhere writing you for information about your bank account with shady promises of depositing thousands of dollars within? (Many, many people have fallen for this real scam.) It's costing us ALL money - more on this in a bit. Learn Simple Strategies That Will Stop Spammers From Bombarding Your Inbox! Spam filter is the solution that most people resort when they try to steam the flood of junk mails and spam.However, there is a problem!First: Some spam will still get through. Are You A Spam Zombie? Over the past few years you've all become familiar with the terms spam, spam filter, whitelists, blacklists and a whole myriad of other terminology associated with the problem of spam. You now have to add a new and extremely worrying phrase to that list - spam zombie. Block Ads, Defeat Pop-Ups, and STOP Page Hijacking You're not alone!Who hasn't surfed the web looking for information only to have their session interrupted by those annoying pop-up windows displaying everything from banner ads to newsletter sign-up's?Though pop-up windows and other methods of influencing a user's online experiences originally had positive intentions, they now seem only to annoy and manipulate users at every turn.For anyone who ever felt extremely irritated by online advertising, the following advice should help. Dont Look Spammy! We all hate spam and get way too much of it - agreed? Now that we have that out of the way it is important to realize that in everyone's zest to minimize their spam, we are deleting legitimate e-mails - and those e-mail could be YOUR business messages! Two factors are at play - not reviewing your trash before you empty it and sending e-mail with indicators that trip spam filters.When sending business e-mail, it is critical that you make certain efforts so that your e-mail will not be inadvertently, incorrectly perceived as spam. Do You Know Whats in Your Trash? A hearty welcome to all the spam fighting filters and programs created to rescue us from the deluge of unwanted e-mail! There is practically a "solution" for everything. But as with most online "solutions" filters and programs are only tools that users need to make some effort to use properly to reap the benefits. Beware of the Newest Activity Online: Phishing No. I'm not talking here about the outdoor activity enjoyed by many. Spam with Typos: Why Do They All Have Spelling Errors? A friend asked me: I don't get it. Why do spammers have such a hard time spelling things properly? I get mail trying to sell me "viagggra", increase my "brest" size, or save me money accessing "pr0n" sites or buying "seks toys". SPAM: A Nutrious Food or a Waste of Time? Unless the filters on your computer are really good, you're getting at least an occasional SPAM message in your email Inbox. For most of us, we spend more time sorting through and deleting the SPAM than we care to. The Cybermagic of Whitelists Before we start getting deep into the meat of this article it's important to explain some standard terminology to make sure the rest of this article makes sense.An IP address is a number which identifies your location on the Internet. Spam: The Tasteless Internet Meat of Criminals Spam. You've all heard of the crazy pink meat in a can, but what's it got to do with the Internet? Well, it's also the namesake for a major problem in the World Wide Web-unsolicited junk email. What SPAM Means: Stupid People Annoying Me English, German, Italian - It's All SPAM To MeHas anyone else noticed the sudden blast of unsolicited e-mail (spam) loaded with url's for the unsuspecting and curious Internet surfer to click on?What's even better, the bulk of this SPAM is in a foreign language. I was at a neighborhood party this weekend and you can't imagine the number of people who asked me for assistance with this. Getting Back To Basics. While we all agree that there`s way too much spamming/junk-mailing going on in our email boxes, there are a couple of things we can do to reduce the amount of mails we actually have to sift through, without having to resort to paying for expensive software that can be a real pain to set up properly. Firstly, and this is a great, little known tip. How to Avoid Spam Complaints in Your Emails Spam filters are responsible for deleting a high percentage of legitimate business emails from people who have no wish to spam. Here are some tips to avoid spam complaints in your emails or ezine. Dont Give the Spammers Your Address From Your Page Spammers get email addresses from web pages using programs called spiders which tour the internet capturing letter strings with the "@" character in it.Signing up for extra information at some sites and giving your email address can also get you a flood of unwanted mail, but although it feels like spam, it is, or started as, "Opt-in" email. What to Do to Avoid Getting Banned How would you feel if you found a link on the web that was interesting to you but when you click the link it takes you to a page that is total rubbish? You are not only disappointed but it also wastes your time. Unfortunately, this is often true in many cases. How Spammers Fool Rule-based and Signature-Based Spam Filters Effectively stopping spam over the long-term requires much more than blocking individual IP addresses and creating rules based on keywords that spammers typically use. The increasing sophistication of spam tools coupled with the increasing number of spammers in the wild has created a hyper-evolution in the variety and volume of spam. How to Protect Your Email ID from Spammers? You must be one of them experiencing a lot of unwanted emails flooding into your mail box every day. It is annoying, and a "daily" problem for many. How Can I Stop Getting Spam? Are you getting too much spam? We all are, but if you're a webmaster the word spam takes on a whole new meaning.It's not uncommon for the luckiest of email users to receive a dozen or so spam messages each day, while those of us who aren't so fortunate receive hundreds. Eight Quick Tips For Stopping SPAM If you are buried in SPAM then you're not alone. It's been suggested that as much as 50% to 75% of the e-mail traffic on any given day is SPAM.
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