Do Not Spam
The temptation among internet marketers to SPAM is greater than ever. By now, most people know that SPAM isn't the popular food from Hormel but a pseudonym for "unsolicited commercial email," also known as UCE. SPAM is a definite no-no. It's also the quickest way to destroy your online reputation. Unlike conventional mail, unsolicited email can provoke a hostile, negative, and destructive reaction. There are individuals on the Web who will contact your Internet Service Provider, harass you, "bomb" your server with countless emails and do everything possible to either shut you down or generally make your online life miserable. There have been instances where marketers have sent SPAM to recipients with great results. The benefits are only short-term, however. "Netiquette" allows for the selective transmission of emails to recipients who have expressed an interest in specific subjects or topics related to what you offer because they have "opted-in" to an email directory or source. Purchasing email addresses from an "opt-in" source is considered to be acceptable but should still be approached carefully. Make sure the lists are up to date, highly qualified and originate from a "double opt-in source.". There are other methods available that are appropriate to the Internet and do not risk the wrath of SPAM. Banner advertising and ads on ezines, or electronic magazines or newsletters, are cost-effective and highly targetted. Geoff Caplan is a professional online marketing consultant and copywriter with eleven years of continuous experience. His diversified background includes search engine marketing, e-commerce strategy and online public relations. He has lectured extensively on subjects related to online marketing and has worked for some of the Web's highest traffic brands, including eDiets and myTravelUSA.
MORE RESOURCES:
Spammer Gets 30 Months for Inundating AOL PC World - Jul 16, 2008 A 27-year-old man was sentenced to 30 months in prison Tuesday for blasting AOL subscribers with spam over a four-month period. Adam Vitale was also ordered ... Publ.Date : Wed, 16 Jul 2008 20:30:58 GMT
Spam accounts for 96.5% of business e-mail in Q2 2008 Telecom Paper (subscription), Netherlands - Jul 18, 2008 The US accounted for 14.9 percent of all junk e-mail in Q2 2008, according to the latest reporting naming the top 12 spam -relaying countries from Sophos. ... Publ.Date : Fri, 18 Jul 2008 09:28:42 GMT
T-Mobile users can sue over cell phone spam Seattle Post Intelligencer - Jul 18, 2008 (For a detailed guide on how to block cell phone spam , check out my column last month). At the time I wrote that, a T-Mobile spokeswoman told me that "the ... Publ.Date : Fri, 18 Jul 2008 17:21:13 GMT
Techtree.com Global Spam On the Rise Techtree.com, India - Jul 18, 2008 In a latest report by MessageLabs, the security firm has revealed that the global ratio of spam in email traffic was 81.5% in the month of June, ... Publ.Date : Sat, 19 Jul 2008 02:19:34 GMT
Man Jailed For 30 Months For Spam -Attacks On AOL Users Tom's Guide, CA - Jul 17, 2008 Adam Vitale pleaded guilty to breaking anti- spam laws last year when it was discovered he and another man, Todd Moeller, had sent approximately 250000 spam ... Publ.Date : Thu, 17 Jul 2008 19:30:34 GMT
Wall Street Journal Blogs Spammer Faces 30 Months Sentence For Sending Spam Mails To AOL ... ITProPortal, UK - Jul 18, 2008 A 27 year old spammer, Adam Vitale, is sentenced to 30 months prison by a district court in Manhattan, New York, for sending spam messages to AOL ... AOL Spammer: You've Got Jail CRN Spammer gets jailed for 30 months VNUNet.com all 51 news articles Publ.Date : Fri, 18 Jul 2008 09:14:10 GMT
Spam master jailed for flooding AOL net users Telegraph.co.uk, United Kingdom - Jul 16, 2008 By Tom Leonard in New York A man has been jailed for two-and-a-half years for sending spam emails to nearly 1.3 million subscribers of AOL in a scheme that ... Publ.Date : Wed, 16 Jul 2008 18:15:18 GMT
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