How to Keep Your Listings From Dropping Out of Sight
As a home business, one of the ways you probably drive traffic to your website is
through search engine traffic. You probably also rely on Google ranking your
website in the top of its search engine listings.
If you haven't checked your Google listing recently, you might want to pay careful
attention and do so. Even if you've been ranked well with your Google keywords,
your website ranking might have dropped by hundreds of positions. You might find
yourself desperately looking for ways to bring your site back up to the top
Here are major reasons why these changes are occurring: Google is using a
variety of filters and algorithms to rank web pages in its search results. Google
constantly updates these filters and algorithms so listings are "relevant" to the
keywords people are searching for. As well, Google wants to keep other
webmasters sure to be guessing what is happening next.
Unfortunately, if search engines don't make these changes regularly, "search engine
spammers" can actually trick search engines into making unrelated sites appear in
the top listings. Just imagine searching for "cheap gift ideas" but instead you find
the top listings to be a redirect to gambling and adult websites!
But many online business owners are now finding their Google listings to have
dropped out of sight. High website rankings have dropped all as a result of
common techniques a webmaster would use to improve their search engine
If your website listing has dropped out of the listings of Google, you have probably
found yourself scrambling to figure out how you can fix this problem fast, so that
you don't loose money.
So what should you do?
According to many of the forums I've visited recently, there is only ONE
conclusion.... Wait for Google to fix this problem.
Google is trying to fine-tune the latest algorithm while webmasters are praying this
issue will hopefully be resolved. Don't let Google frustrate you more during this
Here are a few changes you can make in order to ensure that potential customers
are finding your website:
1. Make Sure Your Website Offers High-Quality Relevant Content.
Adding well written content to your website is still a very effective way to improve
your website ranking. Google's main goal is to offer valuable resources and
information through measuring the "relevance" of your site's content to keywords
2. Do Not Over-Optimize Your Website.
Google can now detect these over-optimized site tricks by penalizing websites that
use them by dropping their ranking dramatically.
Make sure you are not an offender of common "loophole" tricks such as:
A. Doorway pages designed primarily for search engines, not for users.
B. Link farms - multiple web sites whose sole purpose is to link to each other.
C. Hidden invisible links and white keyword text.
D. Mirror sites optimized for a single search engine.
3. Use Paid Advertising Methods to Keep Traffic Coming to Your Website.
As a quick way of compensating for your losses until you're able to get your ranking
back up, you just might want to look into paid advertising. Pay per clicks (PPC's) can
be an effective way to get traffic coming to your website in just a few hours, but
make sure you watch your budget!
4. Employ Multiple Methods of Generating Traffic.
The best way to ensure that your site gets a steady stream of traffic is to combine a
variety of traffic-generating techniques and to not rely on just ONE technique to
keep your business running. Consider using other successful strategies such as
email marketing, pay per click advertising, affiliate programs and link exchanges to
drive customers to your website.
5. Explore Other Valuable Search Engine Resources.
While it is true that most searcher go to Google, Google certainly is not the ONLY
search engine around. You still can drive fresh traffic to your website by improving
your website ranking results in some of the other search engines. Some of the
bigger search engines are Yahoo, MSN, Inktomi, Dogpile, Hotbot and AllTheWeb.
By employing all of the above mentioned strategies, you should be able to keep your
website from dropping out of sight. Make sure you don't rush into making sudden
changes and explore multiple options. And most importantly, keep your website up
to date with fresh relevant content to ensure your customers keep coming back for
To your success,
Copyright © 2005 Jennifer Schilling
Jennifer Schilling is a home business a mentor.
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