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Jump-start Your Link Building (without Getting Sandboxed)
Link popularity has been written about ad nauseum, but most articles address the subject from a perspective circa 2001. The available information usually focuses on topics such as reciprocal linking or the current price of a PR6 link. But following outdated link building advice is more likely to get your Web site penalized than it is to help you gain top rankings. Google's increasingly sophisticated algorithm has largely caught on to PageRank brokers and has successfully filtered out the benefits of many bought links, as well as those of reciprocal links. The risk of obtaining these types of links is even greater for a new site, as detection of an "unnatural" link structure has recently gotten many sites "sandboxed" to the bottom of the SERPs. For this reason, a link popularity campaign must be conducted carefully and yield relevant, "natural" links. The methods described in this article will give your Web site backlinks that fit the following criteria, which are important for keeping a site out of the "sandbox": Numbers 1-3 are important so that your Web site's new backlinks are independent and natural, and do not trip a filter in the search engine algorithm; number 4 ensures that you can move on to more advanced link building tactics before your competition gets further ahead. Directories Directories have always been cited as a basic starting point for a link popularity campaign. Listings in the Open Directory Project and the Yahoo! Directory ensure that a site will be spidered and indexed quickly and also provide a reputable backlink. In the past few years however many general and niche directories have sprung up, most charging a yearly or one-time fee to be listed. Webmasters have questioned the ROI from being listed in these second-tier directories, as most provide little traffic and charge 10-50 USD per listing. But listings in these directories provide important link popularity benefits for a Web site. A link from a directory fits the four criteria we laid out above-each of these directories has a unique set of backlinks and is hosted on a unique IP, the site's URL will be placed on a topical page, and all of the directories review and add new submissions within a week. With directory listings alone, a new Web site can gain a few dozen quality backlinks for under 1000 USD (not counting Yahoo!). Aaron Wall of SEO Book has provided a good list of directories at http://www.seobook.com/archives/000166.shtml. Press Releases Press Releases provide an opportunity to announce your Web site, and just as importantly, provide a backlink to your Web site from a relevant page (it had better be relevant-after all, it's an article about your Web site!). A press release should be well-written and submitted to multiple newswires. In less than a week, it will be published on its own Web page by each newswire and possibly by the newswires' syndication partners as well. The writer should be sure to include a link in the body of the press release in http://www.mysite.com format. Again, these backlinks meet the four criteria we laid out above. Newswires usually charge a fee to publish a press release, although a few offer this service for free. You can view the Open Directory Project's category of press release services at http://dmoz.org/Computers/!Internet/Web_Design_and_Development/Promotion/Press_Release_Services/. Articles Another great method for gaining quality backlinks, as well as publicity, is to write and publish a helpful article. The author can write a relevant, informative piece on your Web site's subject, which of course includes a link to your Web site in http://www.mysite.com format. General "how-to" sites (and often, news sites in your particular niche) accept article submissions and will often reprint a relevant, well-written piece. It's free content for them, and a backlink for you-a win-win situation. The author of THIS article swears by this method, and once again notes that it fits all four of our criteria for a timely and quality backlink. Aaron Wall of SEO Book has provided a list of Web sites that accept article submissions at http://www.seobook.com/archives/000099.shtml. Just Say 'No' Although it may be tempting, you should stay away from reciprocal linking, except in the rare case where the link is relevant and helpful to your visitors. Likewise, you should avoid renting links from link brokers or networks; the links they sell are usually filtered by Google. These two types of links will have a minimal impact on your search engine rankings anyway and may even get your Web site "sandboxed." Instead, seek quality one-way inbound links by the methods described in this article; if you have exhausted these tactics, or if you have run out of money, you can always beg for links from relevant Web sites. If your site contains quality, original content, you may not even need to beg! Conclusion The success of a search engine optimization campaign depends greatly upon link popularity. Getting a Web site listed in directories, distributing press releases and submitting articles for syndication are three ways to gain a slew of legitimate backlinks from unique IPs relatively quickly. This will keep the site out of the "sandbox" and give any SEO campaign a sound link structure to build upon. About The Author Andy Hagans is a search engine optimization consultant who specializes in link building and risk management. Visit http://www.andyhagans.com/ for more information.
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Web Site Monitoring Is A Global Necessity
Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline.
Free Targeted Internet Traffic
Let others help with your marketing efforts. You can have strangers pass your site to others and span the globe with viral marketing.
5 Illustrious Strategies To Explode Your Web Site Traffic
Are you spending hundreds of dollars on advertising campaigns, only to find out that you have earned a very small profit or none at all? Here are 5 illustrious strategies that will help you explode and create viral traffic to your web site.1.
What Do Your Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count "hits" in different ways.
How To Get Free Traffic To Your Website
There are many ways to get free traffic to your website, but the method that I use beats all the traditional methods hands down - and best of all..
Do You Need to Marry The Daughter?
For the sake of this article let's forget about search engines, paid leads and your own affilate programs. Let's concentrate instead on pro's and con's of putting much effort into recruiting downlines in those multi-level "viral" programs that are intended to help you promoting.
7 Simple Ways Of Driving Traffic To Your Site Using One E-Published Tips Booklet
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8 Ways To Get People To Visit Your Web Site Again and Again
Getting visitors to your web site is not one of the easiest things to do especially if you've only just set up your web site. The trick here is to find as many ways as possible to get the visitors, that do visit your site, to come back again and again.
What is all the Buzz about LinkedIn and Does It Work?
Have you received invitations to join an online networking website? These new websites have created quite a buzz as the next big thing. People brag about having thousands of 'links' on LinkedIn.
How to Quickly Gain Traffic to Your New Web Site
Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of web site visitors that read your ad?Have you poured money into driving traffic to your web site, only to have no one buying your product?Maybe you have seen the ads, "Get 10,000 visitors to your site, for only $20" . Wow, you think, that's a great bargain, I'll go for it.
Inter-Linking Articles Strategy - What You Need to Know
Webmasters have so much information available to them on the Internet about how to increase traffic to their web sites, but how do you keep visitors on the site when they get there? If you happen to use the articles format in order to provide interesting content for your readers, have you considered what they do when they finish reading one of your articles?Actions the reader will take, will include: navigating to another part of the web site (if you are lucky and have a well designed site); typing another web site address into their browser; and, closing down their browser and doing something else - perhaps resuming their work after a lunch break. If you are a webmaster, the first of these would obviously be your preferred outcome.
Deep Linking Strategy for Content Sites
Linking - what a mess if you don't know what's going on. Either linking is "IN" or it's "OUT" according to what you read these days.
Ten Tips for Generating Traffic To Your Website
I know what you're thinking, oh great another article about generating traffic to my website. Well it is important for your website to have traffic.
The Link Factor
There are many different approaches and techniques required when optimising a website for a high ranking in your chosen search engine. In most cases loads of informative, relevant content is required as well as plenty of outgoing links to separate you from the cat like competition.
Linking is Queen
If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume.
The Rewards Of Being A Good Consumer
Start building an interstate highway to your website. You're going to need it for the heavy traffic coming your way.
A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 2
Just to recap - Part 1 of this article outlined some of the so-called "secrets" of website traffic being offered on-line and what you might expect for your money. If you missed Part 1 you will still be able to view it by clicking on the links appearing in the resource box at the end of this, Part 2.
Are Links From Unrelated Sites Really That Bad?
When I started GetQuotes-IT.com in 2003, I knew nothing about link exchanges and didn't even know what SEO stood for.
10 Tips on How to Increase Your Website Traffic
Not so long ago I had read an article about a woman who dramatically increased her page ranking from article submissions on her new website. That that was a fact I already knew, just like many other Internet Marketers.
25 Common Link Exchange & Search Engine Terms
In today's world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms.