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The Number 1 Reason Most Websites Fail
Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers. Yeah - positive feedback from your website visitors is great but let's face it - we're all in this ultimately to make more money. Websites do fail. Lots of them fail. You will see many of them every day. Some of them fail to inspire or enthuse. Some fail to get found at all. Some fail to get completed. Some fail to understand the needs of the people visiting them. But there is an underlying common reason for all these failings.. "A Website? Yeah - We Got One Of Those Three Years Ago" I guarantee you will have heard something similar to this statement before. Some people take the viewpoint that a website is something that gets done, the box gets ticked and that's it taken care of. They get a website because everyone else has one and it seems like the right thing to do. They don't have a better reason than that. The information they put on the website is copied directly out of their latest brochure complete with company history, MD's mug shot and crappy photo of the offices. And that's it. The site goes live and they tick the box.. "The Internet Sucks - We Don't Get Any Business From It" That's what these people say three years after their brochure website went live. It's been unchanged in all that time, it uses Frames, has a counter on it, has some 'funky' scrolling text across the top and an early 90s colour scheme. Why on earth haven't they got any business from it?! And this my friends, is the number one reason most websites fail - the business owners treat the decision to get a website like it's the least important thing they will ever do. A necessary evil that has to be completed to keep up with current trends. Businesses like this will never get any business from their website and they don't deserve to! Your Competitor Is Driving A Truck Towards You - Stand Still And You're Dead It's that simple. Keep moving. Developing a website that brings you business is not a task it is a lifelong dedication to ongoing learning, application of new knowledge and continuous improvement. Keep moving, keep learning, keep improving your website, keep it up to date, overhaul it every two years, implement the latest technologies and industry practices. Just remember what Darwin said; "It is not the strongest or the bravest that survive. It is those that are most adaptable to change." Stand still and you will get hit by the truck. Keep moving and you have a chance to remain in the race for success. Don't let laziness or fear of change lead to your failure.. Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: www.websitemarketingbible.com/marketing/">http://www.websitemarketingbible.com/marketing/
MORE RESOURCES: web development - Google News Updated : Sun, 20 Jul 2008 07:07:02 GMT WEB SERVICES MGR DEVELOPER - Seattle Times WEB SERVICES MGR DEVELOPER Seattle Times, United States - Publ.Date : Sat, 19 Jul 2008 03:36:08 GMT Web development with Wicket, Part 2: Reducing and re-using code - Java World Web development with Wicket, Part 2: Reducing and re-using code Java World - Publ.Date : Thu, 17 Jul 2008 06:36:31 GMT Coke's Customer-Loyalty Web Site Scores Big With Consumers - InformationWeek Coke's Customer-Loyalty Web Site Scores Big With Consumers InformationWeek, NY - Publ.Date : Sat, 19 Jul 2008 04:00:51 GMT Yuma brings object-oriented BASIC to web development - prMac (press release) Yuma brings object-oriented BASIC to web development prMac (press release), TX - Publ.Date : Tue, 15 Jul 2008 15:56:16 GMT The Web Development Skills Crisis - Slashdot The Web Development Skills Crisis Slashdot - Publ.Date : Sat, 12 Jul 2008 14:53:29 GMT My web developer is a shonk. Should I sue? - SmartCompany.com.au My web developer is a shonk. Should I sue? SmartCompany.com.au, Australia - Publ.Date : Wed, 16 Jul 2008 00:39:49 GMT Yahoo! Store - A Complete Online Store Solution with Yahoo! Store ... - PR-USA.net (press release) Yahoo! Store - A Complete Online Store Solution with Yahoo! Store ... PR-USA.net (press release), Bulgaria - Publ.Date : Thu, 17 Jul 2008 00:40:23 GMT The Web development skills crisis - InfoWorld The Web development skills crisis InfoWorld, CA - Publ.Date : Thu, 10 Jul 2008 10:07:40 GMT Web developer turned small blog into influential convention - Austin American-Statesman Web developer turned small blog into influential convention Austin American-Statesman, TX - Publ.Date : Thu, 17 Jul 2008 01:32:55 GMT |
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Selecting a Web Content Management Product So you want to take a look at a real Web Content Management (WCM) product. How do you go about evaluating all the different products and vendors? What should you be looking for in a WCM package? Is it better to build your own, buy or use Open Source?The best way to answer this question is to compare the products on an apples to apples basis. What is The Google Toolbar? No matter what browser you may want to use, you should consider using Google's toolbar. Google. Web Coach Tip: What You Should Know About DIY Web Sites Recently, a friend asked "What's the deal with those DIY companies that advertise "How to get a website with everything your business needs for under $20 bucks a month?". "How can they do that?" she said. You Don't Have to be Amazon.com to Achieve 12% Conversion Rates! That's right. According to a recent study by Nielsen/NetRatings, Amazon. How Does Your Website Make Me Feel? When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a "techy type". Ten Ways NOT to Set Up a Website-based Service Business 1. As the first step, "Hire a web designer. Growing Your Meetings In CyberSpace As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings.Here is my list of "The Seven Most Important Things You can do Online":1. Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image Bit-Depth Are bloated images slowing down your web site and causing you lost business? Images comprise over 50% of the average web page so putting them on a diet is essential to improving web performance. One of the best ways to optimize GIFs and PNGs is to minimize the "bit-depth" or the number of colors within your images. Website Value - Whats Your Business Website Worth? If you were asked to put a value on your website what would it be? Perhaps you paid a small fortune and commissioned a top design agency to build it. It would still be worth at least what you paid for it, right?It's a sad fact that a great number of websites are worthless. Be Creative Before You Purchase Or Create A Website Before you jump into spending coutnless hours on designing and publishing your website, or spending hundreds on having it done by anyone else you should plan out your full design (or structure). This is very important so that when it comes time to do this long-lasting project you will be well prepared. Your Future Profit Is In The Stars You don't believe in astrology but you check your horoscope in the newspaper just for fun. Me too. Three Way Linking - Webmaster Strategy Three way linking and concerns.For many years SEO experts were happy with two way linking or reciprocal linking but in due time researchers anticipated a change in Search Engine's Algo. New Years Resolutions: Is Improving Your Website One of Them? With the New Year upon us yet again, it's time to prepare for the successes of 2005. Did you watch with envy last year as your competitors dominated your industry? Do you think your site is doing just fine because no one has ever called to complain? Well here's some food for thought: 96% of all prospects will click over to your competitor if they encounter a problem on your website. Tell me what your website does! You know exactly what your organisation does and what your website offers its users. This information has probably become second nature to you, but first-time visitors to your site won't know this. Ebooks for Webmasters Internet has opened a whole new world for web developers and web designers who are looking to get their websites developed that are finally launched on the huge world of World Wide Web. Keeping that factor webmasters are the people who have to face a lot of problems mainly due to the entrance of new software, programming languages and viruses that are a real threat for the webmasters. Beyond Web Usability: Web Credibility If you've been developing websites on Mars for the past few years then you'll be forgiven for not knowing about web usability. You'll still be creating splash intro pages, having pages with massive download times and using more images than you can shake a stick at. Your Content for Nothing and Your Clicks for Free The first thing my business consultant (read brother-in-law) asked me, when I told him that I wanted to build a website and put AdSense on it was, "Do you want to build a site to help people or to make money?" After thinking about it for a while I couldn't imagine why I shouldn't do both. Why not a website that helps people and generates money for me? My consultant looked at me like I had taken one too many falls off my bike, which he knew I road primarily to save on the cost of gas, but he proceeded forward. A Website Is Not Enough Your ObjectiveYour small business needs an appealing and professional website but that is just the beginning. If no one visits your website and -- more importantly -- if it does not bring in new customers and allows you to sell more to your current customers, then your site is not effective. Do Authors Need a Website? "I am a writer, not a business-person. I don't want to have anything at all to do with business," you might think. Is Your Website Doomed for Failure Before Youve Built It? One of the things that many people overlook when building a new website is keywords. I have to admit, I did exactly the same thing myself when I started out.
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