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For Newer Sites, Web Marketing Depends On Titles & Links!
We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:
Compared to older more established sites out there, a brand new site without a network of well established web sites to back it up will need to depend on good quality links pointing to it. This will commence the search engine ranking strategy. See most "grand father" sites out there have already gone through the trials and tribulations of getting recognized. Since this is true, they don't always have to depend on the "Title" of the link pointing to their site, nor do they have to depend on the "Title" tag within their site. Most older sites get ranked for search terms that don't even show up on their listing, this is because search engines already know the content is there and is good. For a newer web site, great search engine rankings rely on those "Titles". This helps search engines to better determine the content of the site. For Example: "Joe" has a site about "Web Marketing". Joe knows that he needs to get his link on other quality sites and he also wants to get a good ranking for "Web Marketing". So Joe creates a link exchange program on his site and submits his link titled "Web Marketing" to as many content related web sites as he can. Joe also knows that if search engines find his link on other sites and it's called "Web Marketing", his site had better be about "Web Marketing"! So Joe adds "Web Marketing Services & Tips" as the title of his main page. He also adds specific content to match it. Now here's the [kicker]. Let's say Joe has been doing this for 2 years now, 9 times out of 10, if Joe's web site is still promoting content about "Web Marketing", he probably doesn't have to add "Web Marketing" to his main title anymore. He can now add it further down within another link on his site. So the moral is??? If your site is new, you'll need to depend on the "Titles" of many things to get your rankings up for something specific. If you're site is more mature and has been established, you can work on other search terms you've been longing to get for your site. Just keep plugging away and try to keep your "titles" the same for new sites and mix it up for older sites! I hope you enjoyed the article! For more of Martin's articles go here: http://www.smartads.info/newsletter About The Author Martin Lemieux http://www.smartads.info & http://www.smartads.ca Eye Catching Print Design http://www.3dimentionaldesign.com Powerful Free Web Marketing Tools
MORE RESOURCES: web development - Google News Updated : Mon, 08 Sep 2008 18:58:36 GMT The Echo Nest Launches Most Comprehensive Developer Web Site with ... - MarketWatch The Echo Nest Launches Most Comprehensive Developer Web Site with ... MarketWatch - Publ.Date : Mon, 08 Sep 2008 14:44:28 GMT Latest web development features for Zend Framework - Promotion World (press release) Latest web development features for Zend Framework Promotion World (press release), CA - Publ.Date : Mon, 08 Sep 2008 07:31:12 GMT New Avid Services Enable Third Parties to Easily Exchange Avid ... - CNNMoney.com New Avid Services Enable Third Parties to Easily Exchange Avid ... CNNMoney.com - Publ.Date : Mon, 08 Sep 2008 13:12:26 GMT Google’s Chrome, competition, and old pants - ZDNet ChattahBox Google’s Chrome, competition, and old pants ZDNet - Publ.Date : Mon, 08 Sep 2008 17:24:13 GMT When will Apple finally get into the Web? - Computerworld Siliconrepublic.com When will Apple finally get into the Web ? Computerworld, MA - Publ.Date : Mon, 08 Sep 2008 13:41:53 GMT Chrome and why Gates was right to be paranoid - ZDNet Canada.com Chrome and why Gates was right to be paranoid ZDNet - Publ.Date : Wed, 03 Sep 2008 16:35:32 GMT Google Chrome: A developer's perspective - InfoWorld Google Chrome: A developer's perspective InfoWorld, CA - Publ.Date : Thu, 04 Sep 2008 10:03:16 GMT Trone wins Syngenta pest-control account The Business Journal of ... - Bizjournals.com Trone wins Syngenta pest-control account The Business Journal of ... Bizjournals.com, NC - Publ.Date : Mon, 08 Sep 2008 16:02:12 GMT Symplified Appoints Jason Merrick Vice President of Business ... - MarketWatch Symplified Appoints Jason Merrick Vice President of Business ... MarketWatch - Publ.Date : Mon, 08 Sep 2008 12:15:35 GMT |
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