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What Business Owners MUST Know BEFORE They Commit To Having A Web Site
Q1.Why would I need a web site? - Improve my service by providing the existing clients with useful resources That will help me to build up the loyalty of the clientele and get returning clients. Examples: my contact details, this month special, technical info on the products. - Obtain new clients via Internet That is how I am going to make new sales. Example: local resident searching for "car dealers Geelong" on Google, will find my web site with latest stock details and pricing. - My strongest competitors already have web sites! That is how I am going to match and beat them in the competition. Q2.How am I going to achieve my online business goals? A2.Initially I will have a nice but not an expensive web site. It will be positioned on major search engines and drive potential clients to my business. It will be supported by a smart Internet marketing strategy tailored for specifically for my business. That may include pay-per-click, email marketing or other methods. I will be spending more money on my web site only AFTER it starts generating income. Q3.What is my web site checklist? A3.Domain name registration, web hosting, web design, SEO - optimisation for search engines, Internet marketing, web site updates and web site maintenance. These services are provided by different types of businesses. Some companies can deliver a complete web site service. I am going to ask my providers BEFORE I sign up how they are going to contribute to achieving of my online business goals. I will not sign up if they talk megabytes and technologies. I am interested in visitors and dollars! Q4.What if I already have a web site? A4.No matter how good is my web site - it will age. I need to update it every 6 - 12 months. If your web site does not have a consistent targeted web traffic I may never get a Return On Investment. If it is a case - my web site may need an immediate makeover. Q5.What are the typical web site expenses, including hidden? A5 - Web site design and development: $500+ (one off) Q6.What type of web site is for me? A6.Typically there are 3 types of web sites on the Internet. Depending on my type of business, its size and targeted audience I should choose from: 1.Basic presence on the Internet Internet version of my business card and online brochure. Benefits: - extended branding of my business - all hours availability of information for EXISTING clients - improved image of my business - professional email address instead of my local ISP Examples: legal and accounting firms, printing. 2.Powerful marketing tool Benefits: - make existing clients return again and again - establishing special relationship with clients - get NEW clients Example: hardware shop, travel agency. 3.Additional sales channel Examples: stationary suppliers, books CDs,DVDs RKD Unger is the founder of Infopulse Pty Ltd (Australia) and www.internet-marketing-austrlia.com">Internet Marketing Australia. Infopulse is a developer of www.internet-marketing-austrlia.com/seo-explorer.php">SEO Explorer - a free SEO tool for webmasters.
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7 Profit Producing Reasons Why Every Successful Service Professional Needs A Web Presence Your business website is a critical aspect of being able to start and continue conversations with potential clients. It's the ultimate self-service window for potential and current clients who come to you interested in your services and/or products. Planning A Usable Website: A Three-step Guide A website is like an information flow, with you as the provider and your site visitors as the receivers of the information. If you don't plan your website with this in mind right from the start, you could find yourself with a brand new website that solves all your immediate needs. Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly - Part 1 80% of your Web site is Maintenance!Once your Web site is up, you must maintain it. That means changes, and each time you make a change, you may make a mistake. Do This One Thing to Create a Powerful Product-Selling Web Site Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Search Engines and Customers Want Focused Web Site Content How do you decide on the content, products and or services you will promote on your Web site.Or should I go back one step further and ask why did you decide to create a website in the first place. User Interface Design: Key to Achieve Best Web Development From early days of www, the Internet sites that are added day by day are increasing tremendously. When you will consider this pool of web, may be they are about computers, industry, entertainment, search engines, fashion, organizational or even individual, all of these sites are concerned about one major part of web development apart from the logic or programming efforts behind it is 'User Interface Design'. Increase Your Affiliate Earnings with a Smart Webmaster Plan Affiliate programs are a great way to earn an income online in a few easy steps. However, if you don't have a plan you are going to fail. Frequent Business Question: How Do You Start a Web Business? Today it seems everyone is jumping on the entrepreneur bandwagon, and who could blame them? Setting your own schedule, working from the comfort of your own home, and never having to deal with a horrible commute or office politics again, this option is quite popular among all ages. With the advent of the technology age, it seems more individuals are looking to the internet to provide them with goods or services. Art, Artists, and the Web:Part: 2--First Steps in Building an Artist's Website What you should do and know if you are an artist and you have decided to have a website.1) Look at "Web Sites That Suck. Make Your Communication Come Alive Design and layout can make your communication come alive and your message immediately apparent. Now, with so much technology at hand, design becomes much easier, but you must develop the ability to plan and visualize what you want to convey. How to Listen on the Web When building a relationship, listening is more important than talking.A website can reveal a great deal about your business, even answer questions about whom you have done work for in the past. Website Conversion Rate: More Keywords Equals More Sales Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale. High Quality Website at Low Cost Although designing a great web site is an important part of developing a successful online business, it is often becomes a problem for newcomers to the internet business.The vulgar problem is the lack of money. Free Webmaster Tools - 7 Things Every Webmaster Needs in Their Toolbox Webmaster tools are vital to becoming both efficient and effective in your online efforts. The following are my picks for the top types of webmaster tools:Tool #1 Link FindersEvery webmaster needs this free tool. Easy Steps To Website Development and Promotion One of the most important parts of establishing a new website is website development and promotion. For people to visit your new site, you have to attract them. How to Get Your Website In Front of Thousands of Customers At No Cost To You! Dan Kennedy once said that if you can't make money without money? then? you won't make money with money either.Those words swirled in my brain over and over. Making The Business Case For Web Standards Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. 35% Revenue Increase? from Your Website! 2 Golden Rules for an Engaging Website35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of his latest study. His test subjects used 139 websites. How to Promote Your Law Firm Website On the Internet for Maximum Profit Making maximum profit from your law firm website is important, but as a lawyer you might not have any clue about search engine optimization and Internet marketing for your legal site. However, it is not so difficult to poise your website to be successful online even if you are not experienced with Internet marketing and driving website traffic. HTML Editors 101 - Smaller Is Better SiteSpinnerSiteSpinner is a user-friendly web site development tool that includes many advanced features such as drag-and-drop positioning, built in FTP to publish directly to your web site, an image editor and graphics creation all in one. With SiteSpinner, objects can be placed wherever you want them with your mouse.
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