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What Business Owners MUST Know BEFORE They Commit To Having A Web Site
Q1.Why would I need a web site? - Improve my service by providing the existing clients with useful resources That will help me to build up the loyalty of the clientele and get returning clients. Examples: my contact details, this month special, technical info on the products. - Obtain new clients via Internet That is how I am going to make new sales. Example: local resident searching for "car dealers Geelong" on Google, will find my web site with latest stock details and pricing. - My strongest competitors already have web sites! That is how I am going to match and beat them in the competition. Q2.How am I going to achieve my online business goals? A2.Initially I will have a nice but not an expensive web site. It will be positioned on major search engines and drive potential clients to my business. It will be supported by a smart Internet marketing strategy tailored for specifically for my business. That may include pay-per-click, email marketing or other methods. I will be spending more money on my web site only AFTER it starts generating income. Q3.What is my web site checklist? A3.Domain name registration, web hosting, web design, SEO - optimisation for search engines, Internet marketing, web site updates and web site maintenance. These services are provided by different types of businesses. Some companies can deliver a complete web site service. I am going to ask my providers BEFORE I sign up how they are going to contribute to achieving of my online business goals. I will not sign up if they talk megabytes and technologies. I am interested in visitors and dollars! Q4.What if I already have a web site? A4.No matter how good is my web site - it will age. I need to update it every 6 - 12 months. If your web site does not have a consistent targeted web traffic I may never get a Return On Investment. If it is a case - my web site may need an immediate makeover. Q5.What are the typical web site expenses, including hidden? A5 - Web site design and development: $500+ (one off) Q6.What type of web site is for me? A6.Typically there are 3 types of web sites on the Internet. Depending on my type of business, its size and targeted audience I should choose from: 1.Basic presence on the Internet Internet version of my business card and online brochure. Benefits: - extended branding of my business - all hours availability of information for EXISTING clients - improved image of my business - professional email address instead of my local ISP Examples: legal and accounting firms, printing. 2.Powerful marketing tool Benefits: - make existing clients return again and again - establishing special relationship with clients - get NEW clients Example: hardware shop, travel agency. 3.Additional sales channel Examples: stationary suppliers, books CDs,DVDs RKD Unger is the founder of Infopulse Pty Ltd (Australia) and www.internet-marketing-austrlia.com">Internet Marketing Australia. Infopulse is a developer of www.internet-marketing-austrlia.com/seo-explorer.php">SEO Explorer - a free SEO tool for webmasters.
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7 Profit Producing Reasons Why Every Successful Service Professional Needs A Web Presence
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Make Your Communication Come Alive
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Free Webmaster Tools - 7 Things Every Webmaster Needs in Their Toolbox
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Making The Business Case For Web Standards
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35% Revenue Increase? from Your Website!
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How to Promote Your Law Firm Website On the Internet for Maximum Profit
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HTML Editors 101 - Smaller Is Better
SiteSpinnerSiteSpinner is a user-friendly web site development tool that includes many advanced features such as drag-and-drop positioning, built in FTP to publish directly to your web site, an image editor and graphics creation all in one. With SiteSpinner, objects can be placed wherever you want them with your mouse.