|
|
|||||
|
Are You Losing Sales Because of These 4 Simple Website Mistakes?
Losing website sales and traffic is sometimes simply a case of web usablity - your website just isn't clear to your visitors. By fixing these simple mistakes, you'll easily increase your conversion rate and make more online sales. Mistake #1: No Clear Web Navigation System Is there a clear navigation system of links both at the top and bottom of each of your web pages? Does your visitor scroll down to the bottom of a web page only to find one or (even worse) NO links there? Do they have to scroll all the way up to the top of the web page to continue browsing your website? Guess what - your customer is out of there. So many websites make this mistake and needlessly lose traffic. Another mistake websites make is putting the navigation system in an out-of-the-way place that makes it difficult for the user to find. Maybe it blends in with the background. Maybe the font is so small, visitors easily miss it. Don't assume your visitors are web savvy or automatically know where to look to navigate your website. Make it easy for them by having a clear, easy to find navigation system. They'll stay on your website longer, which increases the chance that you'll make the sale. Mistake #2: Ignoring the WIIFM Principle (What's In It For Me?) Does the home page state clearly and concisely what your website can do for your visitor? Forget about telling your visitor how wonderful you are, how much experience your company has, how many years you've been around or how many awards you've won. They don't care. They want to know what you can do for them - and they want to know it now. In the fast-paced, hectic world that is the Internet, you have about 3-5 seconds to convince your visitor that your website is worth their time. That's it (and that's being generous). Your website should have one clear statement - in an easy-to-find place - about exactly what you can do for your customer. It should state the major benefit of doing business with you or the major benefit of your product. Your web visitors shouldn't have any questions about your site's purpose after reading that statement. For example, instead of, 'Welcome to our web site about affiliate programs', how about 'Complete reviews of over 500 different affiliate programs. Find out who has the highest payouts and the best selling products for your website.' Mistake #3: Overloading Your Visitor's Senses Have you ever gotten eye strain from the first 10 seconds of reading a website? You know the ones I'm talking about - bright red font on a bright yellow background. Or dark purple font on a midnight black background. What was the webmaster thinking (or smoking)? Quick fact: If your visitor has to work to read your website, they're already gone. While your website may not be this bad, take a second look: Is there an overload of bold font? Is the web font so small you have to squint to read it? Are there tons of blinking images all competing furiously to capture your readers' attention? Make sure your website isn't turning visitors away because it strains their eyes or overloads their senses. When all else fails remember that the old standby is best: black font on a white background is the easiest for everyone to read. Mistake #4: 'Am I Still On The Same Website?' - Having an Inconsistent Layout If you want visitors to remember your website, nothing says 'professionalism' more than a consistent layout throughout your website. Keep your navigation bar in the same place on all pages. Keep the colors consistent and the logo in the same spot if you have one. There's nothing more confusing than clicking on a link and feeling like you've entered a completely different website. Trust is a big factor when it comes to making sales online. To keep that trust, give your visitor a feeling of always knowing where they are and which website they're visiting! So there you have it - 4 simple website mistakes that cost you traffic and sales. These mistakes may seem obvious, but you'd be surprised at how many webmasters make them. Steer clear of them and you'll automatically put more money in your pocket at the end of the day. Kate Fox is a contributing writer to www.web-conversion.com/">Web Conversion: How To Sell More With Your Website For more free tips and articles on how to improve your web conversion rate and make more sales, visit: www.web-conversion.com/">http://www.web-conversion.com
MORE RESOURCES: | ||||
|
|
Building eCommerce Websites that Work - Part 2
Succeeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done.
7 Reasons Why Your Small Business Needs A Web Site
Many small businesses have the misconception that their business can not benefit from a website; that websites are too expensive or that because they don't use a computer neither do their potential clients. Here are 7 reasons why your small business NEEDS a website:1.
Ecommerce for Beginners
Like most average persons, I wanted some extra money to supplement my regular income. I had considered a part time second job at times, but hated that option because it would take me away from the family, make me more tired and probably just pay minimum wage.
Search Engines and Customers Want Focused Web Site Content
How do you decide on the content, products and or services you will promote on your Web site.Or should I go back one step further and ask why did you decide to create a website in the first place.
How to Listen on the Web
When building a relationship, listening is more important than talking.A website can reveal a great deal about your business, even answer questions about whom you have done work for in the past.
Web Content Strategy 101
Your content is what gets you in search engines, speaks to visitors, and ultimately decides the success or failure of your site. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic.
Build a Web Site that Works...Even for a Safari Hobby!
My life's greatest passion is a safari hobby. And what would that be, you ask.
Do You Need a Web Database?
Does My Web Site Require A Web Database?If your web site require constant updates and feeding of information, a web database is the solution. In short, this applies to web sites that handle online products, news feed, members- based subscription and other functions as well.
You Dont Know Which One
I still remember it very clear ..
Entangled in the World Wide Web
I am just a learner who likes to delve in websites as a hobby. Hobbies are what make life so enjoyable for me.
Link Trades That Waste Your Time
Never has competition been so difficult in the Internet world. Google and Yahoo keep indexing more and more pages, into the millions upon millions, and yet more and more people are creating super quickie links pages that are supposed to get other webmasters to want to trade links with them.
Why Is No-one Buying From My Website?
Are you, like many other website owners, frustrated at the amount of time, effort and money you've put into your website, only to see few or no sales?Like most business owners, you probably know your products or services inside out; you know the benefits of them, and what they can give to other businesses or consumers. And you probably paid good money for a website to promote them.
I Did It: Six Months to a Successful Website
For years now I've been looking to start my own business, but my highest priority has always been to spend less time working, and more time with my family, while still giving them everything they need (and most of what they want). It's a common dream, right? No boss to answer to, less stress, more vacation, more quality family time.
How to Promote Your Law Firm Website On the Internet for Maximum Profit
Making maximum profit from your law firm website is important, but as a lawyer you might not have any clue about search engine optimization and Internet marketing for your legal site. However, it is not so difficult to poise your website to be successful online even if you are not experienced with Internet marketing and driving website traffic.
Tell me what your website does!
You know exactly what your organisation does and what your website offers its users. This information has probably become second nature to you, but first-time visitors to your site won't know this.
Guide to Internet Business - Website Setup
After planning the design and content of your website, it's time to actually physically set up your website. This is the step where you put all your designs and plans into action, creating a website that will attract visitors and earn income.
How to Build a Database Driven Web Site
If you ever want to create a state directory, article directory, dating site or link directory, you need to know about creating database driven web sites. This may seem like a daunting task at first, if you have never done it, however I was in the same boat as you.
Product Promoting: Getting The Response
When you publish a content site there are times when affiliate products are not the only products you want to recommend.Situations when you'll find you'll want to promote a non-affiliate businesses' product(s).
Art, Artists and the Web: Part 3--What to Put on an Artist's Website
What to put your the website if you are an artist.1) The art workTry and think like a gallery hanging a show.
Build a Strong Foundation for Creating Your First Online Identity - Notes for Beginners
If you are looking for creating your online presence you should follow some of the basic requirements so that your new website will have a strong foundation. Today internet is a growing media which can provide you maximum results, which no other media can do for you.